PR Challenges Old and New
From time to time, I like to do some soul-searching on my career and profession to date, in which I consider my current role, and how it has evolved since I jumped into the business in the late 90s —…
Agile Engagement, from the Mouths of the Experts
I have long considered the concept of agile engagement, and what it means to me as a PR professional increasingly moving into the social media realm. As time goes on, it becomes a larger part of my day-to-day role. So,…
Measuring the True Value of PR
Whether you work in a PR agency, or as an in-house communications professional, one of the biggest challenges in our field of work is demonstrating an accurate ROI for PR services. As a long-time PR pro, I am sometimes too…
How the Internet Changed Life as We Know it
Looking back fifteen years or so, I remember the first hints of what would become the Internet as we know it today. Back then, I was a young twenty-something attending Sacramento State University, majoring in Psychology, when a forward-thinking professor…
One Bad Apple Can Ruin the Whole Bunch
I am always reading blogs and Twitter feeds by reputable public relations professionals to learn new tips and tricks of the trade. Intermingled with those tidbits of useful information, I also make it a point to pay attention to idiotic…
Occupy: The Media
Over the past few weeks, I have been watching the Occupy Movement stories with interest, and maybe a little annoyance, after having been harassed in Reno by a mob of Occupiers this past weekend. But whatever my personal view on this, I…
To Wire, or Not to Wire…That is the Question
In my line of work, a huge part of my role is disseminating material company news to the largest audience possible. (For those not familiar with the term, “material news” is a public company’s news that might affect the value…
PR for the PR Profession
In a recent Gearheads post by my colleague, Jordan Hubert, he mentioned the big screen perception of PR professionals as unscrupulous and shallow manipulators of the truth. Over the decades, this view has become almost pervasive within not only the Hollywood set,…
Really Netflix? Really?
Sometimes making a decision and apologizing for it later can really backfire on you. Sometimes, it really IS better to ask permission first. This concept really hit home for me when Netflix came out with its surprise announcementthat it would be…
Social Media Faux Pas – Blurring the Boundaries
I wouldn’t say I was an early adopter of social media platforms like Facebook. After about a year of hearing friends yammer on about how great it was to be able to find people they had lost contact with long…