I am the Scott half of that.
As the blog begins to take shape, Dave and I will be focusing on a number of interesting happenings in the profession, offering candid perspectives on the good (and bad) in PR. We will examine interesting PR campaigns and maneuvers, and look at companies or executives who have taken disruptive approaches (note, disruptive isn’t all bad!) to promoting their agendas. Finally, we will focus on tips and tricks for running effective PR campaigns.
Ideally, this blog is for all PR pros, and we’d like to hear from you. The information we cover will be from our perspectives, so we invite you to read, and then provide your own thoughts, especially if they are counter to ours. That is what will make this interesting, ultimately helping us to provide a holistic perspective of the profession, from the mouths of the people who do it everyday.
With that, we hope you keep coming back!